Web-to-Mobile Replication Elevates Retail Sales and User Engagement
Successive Digital developed a cross-platform mobile application for a leading educational materials retailer, boosting online sales by 15% and cutting marketing expenses by 20%.
At a glance
Retail & Commerce
USA
Successive Highlight
64K iOS App Users (within six months)
Rapidly built and launched using React Native, driving higher customer reach and engagement.
15% Increase in Online Sales
Seamless, mobile-based shopping improved conversions, while marketing costs dropped by 20% thanks to optimized user targeting.
Client & Business Challenges
The client, a prominent U.S. educational materials retailer operating in over 60 stores across 29 states, needed a mobile solution to replicate existing web functionalities. They aimed to enhance user experience, unify data across platforms, and achieve faster development cycles. With a homegrown web application already in place, their biggest hurdles included data inconsistencies between web and mobile channels, device compatibility across numerous iPhones, and the need to integrate secure payment options. Furthermore, they required analytics tools, robust deployment pipelines, and advanced security checks to align with user expectations and protect brand reputation in a competitive marketplace.
The Solution
Successive Digital leveraged React Native to create a cross-platform application, ensuring code reuse and consistent functionality on both iOS and Android. We fortified the solution with DevOps pipelines—using Jenkins, GitLab, and Microsoft App Center—to automate builds and testing. The new app not only mirrored key features from the client’s web store but improved user flows with optimized load times and advanced payment integrations (Apple Pay, Google Pay, PayPal). Through Adobe Analytics and FullStory, the client gained valuable insights into user behavior, enabling targeted marketing and retargeting strategies. Added CRM and CMS integrations bolstered campaign management and personalization, while rigorous penetration testing ensured the app’s security posture.
- iOS & Android App Development
We created a unified React Native codebase for iOS and Android, maintaining a native look and feel. The iOS version launched first, achieving quick traction with 64K users. Leveraging the same code, we then delivered a high-performing Android app, broadening market coverage and reducing overall development time and cost.
- DevOps & Continuous Delivery
A fully automated CI/CD pipeline standardized code checks, testing, and deployment. By integrating SonarQube, Jenkins, and Appium-based tests, the build system refused merges if code quality fell under 80%. This approach prevented regressions, maintained consistent performance, and sped up delivery, enabling quick feature rollouts without jeopardizing user experience.
- Payment & Security Integrations
Secure checkouts, featuring Apple Pay, Google Pay, and PayPal, enhanced user trust and lowered abandoned carts. We performed thorough vulnerability and penetration testing to protect sensitive data. Tools like AppDynamics and Crashlytics monitored real-time performance, ensuring robust security while offering a stable, crash-free environment that bolstered user confidence.
Results Accomplished
A unified, React Native–based strategy expanded mobile reach, improved user satisfaction, and integrated secure payments to strengthen sales growth.
Rapid User Adoption
Boosted Revenue
Consistent Omni-Channel Experience
Robust Security
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