Modernizing AgriTech Mobile Apps for Smarter, Connected Farming Operations
Growers and Successive Digital collaborated to revamp an existing PWA into a unified mobile solution, improving user engagement, transaction capabilities, and farming workflows.
At a glance
Agriculture
USA
Successive Highlight
35% Faster Transaction Completion
By integrating Stripe Connect for multiple payment methods, farmers and retailers achieved quicker checkout and settlement processes.
40% Increase in User Adoption
Enhanced usability and localized features drove higher uptake among stakeholders, creating stronger community ties within two months.
Client & Business Challenges
Growers, an AgriTech innovator from Durham, NC, aimed to modernize its existing progressive web app while meeting tight two-month deadlines. Their approach to supporting farmers, retailers, and manufacturers required robust mobile functionality, advanced payment options, and dynamic rewards programs. Achieving reliable performance across different geographies was essential, as was unifying data and transaction flows under a secure, scalable infrastructure. Growers also sought deeper engagement features, such as in-app chat and push notifications, to streamline communication. Given the agricultural sector’s complexity, the organization needed a seamless, AWS-driven backend and a responsive frontend to meet rising user expectations and drive sustainable growth.
The Solution
Successive Digital partnered with Growers to redesign their AgriTech mobile environment, prioritizing user-friendly interaction, efficient backend processes, and secure data handling. The team introduced localized services, supported by AWS ECS, Fargate, WAF, and serverless Lambda functions. Stripe Connect allowed multiple payment types, while Talon.One powered a flexible rewards system. Additionally, push notifications, sponsored banners, and chat features enriched engagement, bridging communication gaps among farmers, retailers, and manufacturers. Rapid CI/CD pipelines accelerated development, ensuring timely deliverables. This end-to-end overhaul refined operational efficiency, reduced friction in data exchanges, and positioned Growers for long-term success in the competitive AgriTech landscape.
- Payment & Rewards
Integrated Stripe Connect for credit card, ACH, financing, and on-account options to accommodate diverse transaction preferences. A Talon.One rewards program incentivized consistent usage, granting tokenized points redeemable through the platform. This seamless setup reassured users with secure payments and tangible benefits, driving loyalty and repeat business.
- AWS-Driven Backend
Employing AWS services—EventBridge, Lambda, DynamoDB, and PostgreSQL on RDS—ensured robust, scalable infrastructure. Amazon ECS and Fargate empowered containerized app deployments, while AWS WAF bolstered security. This cloud-native approach minimized downtime, enhanced performance, and maintained data integrity, addressing the agricultural industry’s demand for reliability and efficiency.
- Enhanced Engagement
Chat functionality allowed real-time communication between farmers, retailers, and manufacturers, supplemented by push notifications for major events or promotions. Localized features simplified navigation and product discovery across regions. Sponsor banners gave brands targeted visibility, ensuring relevant agricultural insights, offers, and best practices reached the right audience promptly.
Results Accomplished
By integrating modern technologies, Growers scaled their agricultural ecosystem, boosting user satisfaction, transaction reliability, and overall stakeholder engagement.
Faster Bidding
User Localization
Unified Operations
Agile Deployments
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