Unified Global UI with Strapi and Azure Digital Solutions
Successive Digital modernized a leading Japanese ad agency’s digital ecosystem by integrating Strapi headless CMS with Azure cloud solutions. The result is a unified, multilingual platform that streamlines content delivery, accelerates deployment, and ensures a consistent global user interface.
At a glance
Media & Advertising
United Kingdom
Successive Highlight
50% Faster Time-to-Market
By streamlining development cycles and unifying applications, our solution accelerated time-to-market by 50%, enabling rapid rollout of digital initiatives.
80% Improvement in Responsiveness
Leveraging Azure scalability and Redis caching, system responsiveness improved by 80%, ensuring seamless, real-time content delivery across platforms.
Client & Business Challenges
A premier international advertising and public relations company headquartered in Tokyo faced challenges with disjointed digital applications and inconsistent user experiences across diverse regions. Their legacy systems struggled to support multilingual content and unified data structures, leading to communication gaps and operational inefficiencies. The client needed a robust, scalable solution to harmonize various web applications, modernize content management, and provide a seamless, consistent global user interface. The goal was to enhance digital visibility, streamline communication across channels, and deliver a cohesive customer experience that could support targeted marketing strategies and drive global engagement.

The Solution
Successive Digital designed an integrated digital ecosystem by leveraging Strapi headless CMS to enable seamless, multilingual content management and by extending its codebase to support cross-platform migration. We implemented Azure cloud solutions for scalable, secure, and high-performance hosting while integrating advanced DevOps practices—including Okta SSO for authentication, Redis for caching, Kubernetes clusters for orchestration, and GraphQL plugins for efficient data querying. This comprehensive approach unified disparate systems into a single, user-friendly interface, eliminated redundant applications, and streamlined data structures, ensuring consistent user experiences across geographies and devices.

- Strapi Integration
We replaced outdated content systems with Strapi headless CMS, enabling agile, API-first content management. This allowed for granular control over multilingual content, streamlined data workflows, and dynamic UI updates. The new CMS decoupled content from presentation layers, ensuring seamless integration with front-end applications while supporting future scalability and rapid feature enhancements.
- Cross-Platform Migration
Our team extended Strapi’s codebase to support cross-platform compatibility, harmonizing diverse applications into a single, coherent system. This migration streamlined data structures, eliminated redundancy, and enabled localized content management. The resulting solution delivered a consistent user interface, reduced maintenance complexity, and facilitated seamless updates across multiple digital touchpoints.
- Azure Cloud Scalability
Utilizing Azure’s robust cloud infrastructure, we deployed scalable, secure hosting environments with Kubernetes orchestration and Redis caching. This architecture ensured high availability and rapid data retrieval, supporting a multi-cloud strategy. The integration with Okta SSO and GraphQL plugins further enhanced security and performance, enabling a responsive, future-proof platform for global user engagement.
Results Accomplished
A unified, cloud-based digital ecosystem boosted operational efficiency, reduced deployment times, and delivered a consistent, multilingual user experience worldwide.
Faster Deployments
Improved Responsiveness
Consistent UI
Global Multilingual Support
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Successive Advantage
We design solutions that bring unmatchable customer experience to life and help companies accelerate their growth agendas with breakthrough innovation.
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