High-Speed Multichannel Messaging Solution Expands Global Market Reach
Successive Digital modernized the client’s messaging platform, introducing microservices and DevOps for 90% faster deployments, high availability, and seamless vendor integrations to drive new market opportunities.
At a glance
IT & ITES
India
Successive Highlight
90% Faster Deployment Cycles
Adopting microservices and DevOps principles slashed release times, boosting agility for rapid product updates and evolving customer needs.
Significant Vendor Integration Growth
Expanding multi-voice, SMS, and IVR channels accelerated user adoption, creating diverse routes for BFSI, E-commerce, and fintech sectors.
Client & Business Challenges
ACL Mobile sought to evolve its messaging ecosystem by broadening its vendor base and modernizing both infrastructure and applications. Supporting BFSI, E-commerce, and other industries, ACL required a secure, high-availability platform that could flexibly handle increasing traffic. Legacy solutions limited operational agility and forced longer development cycles, elevating maintenance costs. The client envisioned an integrated hub for voice, SMS, email, WhatsApp, and notifications—backed by improved big-data handling for real-time reporting. Frustrated with limited scalability, slow updates, and vendor lock-in, ACL aimed to adopt a microservices approach, cut overhead, and accommodate new market demands seamlessly.
The Solution
Successive Digital overhauled ACL’s architecture by introducing a microservices design and DevOps-driven workflows. We containerized voice and SMS components, enabling faster updates, enhanced scalability, and big-data functionality for advanced analytics. GPU-powered SQream integration accelerated data processing, ensuring high-speed queries and real-time insights. Automated pipelines minimized manual deployment errors and cut release timelines, fostering continuous delivery. By unifying multiple IVR providers into one central solution, we streamlined cost allocation, simplified data handling, and improved workflow transparency. This cohesive system empowered ACL with 24/7 availability, proactive monitoring, and dynamic resource scaling for consistent user satisfaction—even during peak messaging loads.
- Microservices Transformation
We restructured monolithic voice and SMS apps into discrete microservices. Each service operated independently, speeding iteration and boosting uptime. This granular model also simplified scaling, letting ACL expand or reduce resources as market demands shifted—without risking system-wide slowdowns or outages.
- DevOps Acceleration
Automated CI/CD pipelines replaced lengthy release processes, slashing update cycles by 90%. Integrated testing caught issues early, promoting stable deployments. With container orchestration, developer teams quickly delivered new features, ensuring ACL’s platform met evolving customer needs across BFSI, fintech, and e-commerce verticals.
- High-Speed Analytics
Leveraging GPU-based SQream, we enabled real-time insights into voice, SMS, and IVR data streams. Rapid query performance simplified decision-making and resource optimization. Coupled with advanced dashboards, stakeholders got an at-a-glance view of traffic trends, allowing them to adjust allocations or billing instantly to match usage patterns.
Results Accomplished
A modernized messaging platform fueled faster releases, expanded multichannel capabilities, and enhanced real-time performance for ACL’s diverse client base.
Faster Releases
Scalable Architecture
Improved Cost Control
Unified Experience
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