Streamlined Content Management Drives Efficiency for Leading Advertising Firm
Successive Digital centralized Dentsu’s content management using Strapi, automating static data updates and ensuring faster, more secure workflows across multiple applications.
At a glance
Media and Advertising
United Kingdom
Successive Highlight
40% Faster Content Updates
Centralized management and automation reduced manual editing, accelerating time-to-market for all digital advertising campaigns.
30% Lower Latency
A robust caching system eliminated bottlenecks, delivering rapid data retrieval and smoother user experiences for Dentsu’s clients.
Client & Business Challenges
Dentsu, a top global advertising company, grappled with fragmented processes to manage static data across multiple applications. The development team frequently handled routine content changes, slowing overall workflow. Without a centralized strategy, scattered data updates led to inconsistencies, creating roadblocks that inhibited agility. Maintaining security and performance at scale proved challenging, especially with critical advertising content requiring timely, accurate updates. A solution was needed to grant non-technical teams the flexibility to manage evolving content effectively, while ensuring high-speed performance for end users. By modernizing this process, Dentsu aimed to streamline operations, protect sensitive data, and bolster efficiency without sacrificing reliability.
The Solution
Successive Digital proposed a holistic revamp of Dentsu’s content management, anchored by an open-source headless CMS (Strapi) for consolidated data oversight. Our team built a robust environment for hosting and updating static content, drastically cutting down on manual efforts. Seamless API integrations between Strapi and Dentsu’s applications enabled real-time content synchronization, while a fallback system protected data integrity during unexpected service disruptions. Caching via Redis ensured quick response times and lower latency, even during traffic surges. By empowering non-technical teams to manage and publish updates independently, Dentsu transformed how they handled campaigns—allowing the development team to focus on strategic, revenue-driving tasks.
- Centralized CMS
Leveraging Strapi, we unified static content updates across Dentsu’s many platforms. This single portal replaced ad-hoc edits, giving marketing and product teams a self-serve interface. Frequent changes to data or creative assets no longer required developer intervention, reducing operational delays and ensuring a cohesive brand message across channels.
- Robust Fallback System
A custom fallback mechanism protected business continuity. In cases of connectivity or service interruptions, the system served stored data, preventing workflow disruptions. This fortified Dentsu’s operations against potential downtime and data loss, guaranteeing an uninterrupted content delivery pipeline—a critical edge in the fast-paced world of advertising.
- Caching & Performance
Integrating Redis enabled rapid data retrieval, improving responsiveness for both Dentsu teams and end users. Frequently accessed information was stored for quick reads, cutting delays in high-traffic scenarios. This approach not only enhanced application speed but also advanced Dentsu’s reputation for delivering instantaneous, high-quality client experiences.
Results Accomplished
By consolidating content management, Dentsu radically improved operational efficiency, minimized manual workloads, and secured faster, more reliable updates.
Boosted Productivity
Consistent Branding
Stronger Data Security
Enhanced User Experience
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