Custom CMS Solution Streamlines Operations, Slashes Costs by 70%
Successive Digital developed a tailored website and CMS for a pharmaceutical firm, improving intradepartmental workflows, enhancing data visibility, and delivering superior customer experiences.
At a glance
Retail & Commerce
USA
Successive Highlight
70% Operational Cost Reduction
Automated content workflows cut down back-office overhead, allowing the client to reallocate resources for higher-value activities.
Higher Conversion Rates
A more engaging, user-friendly platform drove increased customer interactions and improved overall sales performance.
Client & Business Challenges
The Florida-based pharmaceutical and supplements provider, with nearly 20 years of industry experience, needed to unify siloed data processes hampering content delivery and internal collaboration. Their existing website lacked a robust, flexible infrastructure to handle dynamic content. Additionally, there was a pressing need for role-based administrative controls and secure data workflows that would protect sensitive business information. Seeking a partner to design and implement a seamless and scalable solution, the client wanted a powerful CMS that connected efficiently with their public-facing site, bridging communication gaps and supporting future expansion.
The Solution
Successive Digital used Umbraco’s core capabilities to build a tailored CMS solution and overhauled the client’s website with modern design principles. We addressed process fragmentation by integrating a customized admin panel that organized role-based access, ensuring each department could manage data securely without burdensome bottlenecks. The new system provided real-time data analytics, boosting agility in decision-making. Furthermore, the user-friendly interface allowed quick content updates, fueling an improved online presence and heightened customer engagement.
- User-Centric Design
We designed an engaging, intuitive user interface that catered to both client-facing and administrative needs. This approach simplified navigation and minimized errors, allowing users to access vital information quickly. By prioritizing usability, the new design significantly improved content management and fostered smoother intradepartmental interactions, enhancing overall productivity.
- Customized Admin Panel
Our bespoke admin panel provided granular, role-based access control, enabling different departments to communicate seamlessly and manage sensitive data securely. This tailored solution eliminated siloes, streamlined workflows, and ensured that key business operations—such as content updates and internal reporting—were executed efficiently and transparently.
- Integrated Real-Time Analytics
We incorporated robust real-time analytics into the CMS, enabling the client to monitor performance, generate dynamic reports, and receive immediate feedback on operational metrics. This integration empowered decision-makers with actionable insights, driving strategic improvements and enhancing the overall efficiency of the digital platform.
Results Accomplished
A tailored CMS and modernized website streamlined the client’s operations, cut costs significantly, and elevated customer experiences.
Unified Content Management
Enhanced Data Security
Boosted Customer Experience
Real-Time Insights
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