Cloud-Native Advertising Platform Ensures Zero Downtime for Global Campaigns
Successive Digital created a Kubernetes-based, cloud-agnostic solution for a leading media firm, centralizing 300+ microservices and delivering continuous advertising operations at massive scale.
At a glance
Media & Advertising
United Kingdom
Successive Highlight
10+ Petabytes of Data Managed
A scalable, containerized architecture efficiently handled enormous data volumes without performance bottlenecks or downtime.
300+ Microservices Orchestrated
Automated CI/CD pipelines and Kubernetes-based deployments ensured modular flexibility and rapid iteration across distributed services.
Client & Business Challenges
A global media and advertising company serving over 11,000 clients in 143 countries sought to modernize its IT landscape by unifying campaigns, data, and people into one robust ecosystem. With massive volumes of ad traffic flowing daily, the client needed to handle petabytes of data and guarantee seamless, zero-downtime service delivery. Reliance on siloed systems and outdated workflows hindered scalability, slowed innovation, and inflated operational costs. Eager to stay competitive, the organization turned to cloud-native solutions that would allow rapid elasticity, better cost control, and integrated security. Balancing these complex goals required an advanced architecture that would centralize microservices, automate continuous delivery, and protect sensitive data in an ever-evolving digital advertising landscape.
The Solution
Successive Digital took a cloud-agnostic approach using Kubernetes on Azure, laying the foundation for application modernization at scale. Consolidating 300+ microservices into containerized workloads, our team built robust CI/CD pipelines with Terraform for infrastructure as code, providing environmental parity and security scanning at each step. This approach accelerated feature rollouts while reducing downtime. Leveraging multi-tenant capabilities and subscription-based pricing models, we delivered flexibility that allowed the client to scale services on demand. Our solution encompassed best practices around DevOps, including ephemeral staging environments and automated SAST/DAST scanning, ensuring zero disruption to existing operations as the platform evolved.
- Cloud-Agnostic Architecture
Using Azure Kubernetes Service (AKS), we configured a platform-agnostic environment that sustained high throughput and auto-scaled resources. With over 600 nodes and 15,000 pods, microservices ran fault-tolerantly. This architecture minimized provider lock-in, enabling broader strategic choices while guaranteeing uninterrupted performance for the ever-growing advertising workloads.
- Automated CI/CD Pipeline
A streamlined CI/CD system standardized deployments across more than 25 sub-projects using Terraform for infrastructure provisioning. Integrating security checks, including automated SAST and DAST, safeguarded code integrity from development to production. As a result, teams launched updates with confidence, boosting operational efficiency and reducing bottlenecks.
- Uninterrupted Campaign Management
The containerized ecosystem offered continuous availability, vital for running high-traffic ad campaigns. With load balancing and real-time monitoring, the client avoided traffic surges and service lags. Multi-region deployments preserved business continuity, ensuring campaigns remained live, data analytics stayed accurate, and marketing insights reached stakeholders without any delays or downtime.
Results Accomplished
A robust, Kubernetes-driven architecture delivered global advertising solutions with unparalleled scalability, security, and cost-effectiveness.
Zero Downtime
Reduced Costs
Enhanced Security
Accelerated Innovation
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